Marketing for agri and tractor dealers
Farm machinery is one of the biggest-ticket trades in Ireland, and machinery content is some of the most-watched video in the country. Put the two together.
Ireland watches machinery videos for fun. Tractors, harvesters, loaders and gear at work pull enormous audiences here, farmers, contractors and plain enthusiasts alike, which means an agri dealer's stock is also its best content. A walkaround of a fresh trade-in or a machine working a field reaches buyers no ad budget could find on its own.
The buying itself is seasonal and considered: decisions track silage, harvest, year-end tax planning and the spring push. We time campaigns to that calendar, with paid ads and lead generation aimed at the farmers and contractors in your county, and email campaigns that keep your customer base informed on stock, parts and service between the big purchases.
And the agri world still buys face to face, which is why events matter: from local shows to the National Ploughing Championships, already on our motor events calendar, we produce the stand content and event coverage that makes your presence pay for itself.
- Machinery video that travels: walkarounds, working shots and drone footage of stock.
- Seasonal paid ads and lead generation timed to the real farming year.
- Email campaigns for stock, parts, service and end-of-season offers.
- Event and show coverage, including the Ploughing, where agri still shakes hands.
- Service and parts marketing that keeps the workshop and counter busy year round.
Questions
Before you ask
Do you understand the agri buying cycle?
Yes: seasonality, tax timing, trade-ins and the fact that a machinery decision often involves the whole family and the accountant. Campaigns are built around how farms actually buy, not retail habits.
We're a small county dealer. Is this overkill?
No, it scales. A small dealer with good machinery video and a tidy local ads budget regularly outperforms bigger names sitting quiet. We'll size the plan to your turnover honestly.
Can you cover us at shows and the Ploughing?
Yes, event coverage is one of our services: stand content, machinery features and same-day social clips while the crowds are still walking past.
Where to go next: Motor Event Content & Coverage · Video, Photography & Drone · Motor events in Ireland
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