Marketing for tyre fitters and wholesalers
We spent 7 years in tyre wholesale before starting this agency. We know the seasons, the margins and both sides of the counter.
Tyre marketing runs on timing. Demand spikes with the first cold snap, the NCT booking, the pothole season and the summer road trip, and the fitters who win are visible at exactly those moments. We build campaigns timed to the real Irish tyre year, backed by local search that owns "tyres near me" in your town.
For retail fitters, reviews and speed win the sale: someone with a slow puncture wants the nearest trustworthy fitter who can take them today. Your Google profile, reviews and click-to-call website decide whether that's you.
For wholesalers, it's a different game and we know it personally, having spent 7 years in it. Trade customers buy on relationship, availability and account service. Email campaigns to your dealer list, B2B content that keeps your name front of mind between orders, and a professional presence that reassures the next garage opening an account.
- Seasonal campaigns timed to cold snaps, NCT peaks and holiday runs.
- Local SEO and reviews so urgent tyre searches find you first.
- B2B trade marketing for wholesalers: email campaigns and content for your dealer network.
- Fitting-bay content that shows a fast, professional operation.
- Google ads on the searches that mean a sale today: brands, sizes and "tyres near me".
Questions
Before you ask
Can you really market to the trade side?
Yes, and it's rare that an agency can say this honestly: our founder spent 7 years in tyre wholesale and parts. B2B campaigns are written by someone who's sat on your side of the counter.
How do we compete with the big chains?
Locally, on trust and speed. The chains can't out-review you in your own town or match a well-run local Google profile. That's the ground we win on.
Do seasonal campaigns really matter that much?
In tyres, more than any other trade. Being front of mind the week the weather turns is worth more than a whole quiet month of advertising.
Where to go next: Auto Parts Marketing in Ireland · Email Marketing Campaigns · Local SEO
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