Marketing for truck and commercial dealers
Trucks, vans and commercials are serious money bought by serious buyers. Almost nobody in Ireland markets to them properly. We do.
Commercial vehicle buyers, hauliers, fleet managers, tradespeople and owner-drivers, research exactly like car buyers do: online, on their phones, comparing stock before they ever ring. Yet most truck dealers and van centres market like it's 2005: a listing site, a phone number and hope. That gap is your opportunity.
Stock-led video works brilliantly for commercials. A proper walkaround of a used tractor unit or a fitted-out crew van answers the questions a fleet buyer actually has, and gets shared around haulage and trade circles that talk to each other constantly. We shoot it, post it and put paid ads behind it, targeted to the operators and trades in your catchment.
The B2B side runs deeper: email campaigns to your fleet and account customers, lead generation with proper CRM follow-up because a truck enquiry is worth chasing hard, and service department reminders that keep CVs, and their downtime-hating owners, coming back to your workshop.
- Stock walkarounds and yard content: trucks, vans and units filmed the day they land.
- Paid ads and lead generation aimed at hauliers, fleets and trades in your area.
- B2B email campaigns to fleet, account and finance-lead databases.
- CRM follow-up systems, because commercial enquiries are high value and worth chasing.
- Workshop and service marketing that keeps fleets loyal between purchases.
Questions
Before you ask
We sell used trucks, not a franchise. Does this still apply?
Completely. Used commercial stock arguably benefits more, because every unit is unique and video answers the condition questions that decide whether a buyer travels to view.
Our buyers are businesses, not consumers. Does social media even matter?
Yes, differently. Hauliers and trades are heavy social users, and CV content circulates in those circles fast. It builds the name recognition that makes your ads and email land warmer.
Can you handle finance-led enquiries properly?
Yes. Lead capture, qualification questions and CRM follow-up are built for how commercial deals actually progress: slower, bigger and worth every follow-up call.
Where to go next: Paid Ads Management · CRM Setup & Management · Email Marketing
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