Marketing for bodyshops, spray booths and restorations
Nobody plans to need a bodyshop. Marketing decides whose name comes up when they suddenly do, and whose work gets seen by the next customer.
Bodyshop work is bought in two moods. The first is distress: a bump, an insurance claim, a hailstorm, and a fast search for someone trustworthy nearby. Winning that moment is about local SEO, a strong review profile and being visibly established before the insurer's preferred repairer gets a look in.
The second mood is admiration, and it's where bodyshops have an unfair content advantage over every other trade: before-and-afters. A crash repair transformation or a restoration time-lapse is naturally compelling video, and we shoot and post it for you. Restorations especially build followings, because people love watching a wreck become a show car.
Spray booths and custom work fit the same playbook: the work is the content, the content builds the reputation, and the reputation wins the next job at better money.
- Before-and-after video content that shows the quality words can't.
- Local SEO and reviews so the panicked after-a-bump search finds you first.
- Insurance-work positioning: visibly established, certified and trusted.
- Restoration storytelling that builds a following and a waiting list.
- Google ads for the searches that mean a job: crash repair, dent removal, resprays.
Questions
Before you ask
Most of our work comes through insurers. Is marketing still worth it?
Yes, for two reasons: private and cash work carries better margin and marketing grows it, and a strong public reputation strengthens your hand with insurers and work providers too.
We do restorations. Is that really marketable?
Extremely. Restoration content performs brilliantly on social, and the Irish classic scene, which we cover on our motor events page, is an audience that shares and follows loyally.
Can you photograph and film in a working bodyshop?
Yes, it's what we do. We work around your jobs and your health and safety requirements, and the workshop environment looks great on camera.
Where to go next: Video, Photography & Drone Content · Review Generation · Motor events in Ireland
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