CRM setup and management
Leads are only worth what happens after they arrive. We build the system that catches every enquiry and makes sure it gets followed up.
Here's the uncomfortable truth about lead generation: most motor businesses don't have a lead problem, they have a follow-up problem. Enquiries arrive by phone, Facebook message, website form and walk-in, land with different people, and a share of them simply evaporate.
A CRM fixes that, but only if it's set up around how your business actually runs and your team actually uses it. That's our job: we choose or configure the right system, connect every lead source into it, build the follow-up automations, and train your team until it sticks.
The payoff is visibility. You'll see exactly how many leads came in, from where, how fast they were answered and how many became sales. Suddenly your marketing spend has a scoreboard.
- Every lead source connected: website, socials, ads, email and phone enquiries in one place.
- Follow-up automations so no enquiry goes cold waiting for a reply.
- Pipeline reporting from first contact to test drive to sale.
- Team training and ongoing management so the system gets used, not abandoned.
- Plays well with your marketing: reminders, emails and ads all feed off the same data.
Questions
Before you ask
Which CRM do you recommend?
It depends on your size and how you sell. We're not tied to any vendor, so we recommend what fits and configure it properly, rather than forcing one tool on everyone.
We tried a CRM before and nobody used it. Why would this be different?
Because adoption is the service. We set it up around your real workflow, keep it simple, train the team and stay managing it. Systems get abandoned when they're installed and walked away from.
Does it integrate with Keyloop?
Yes, and that combination is powerful. See our Keyloop integrations service for how DMS data feeds the whole machine.
Related reading: Marketing Agency vs In-House Marketing
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