Email marketing for car dealerships and garages
Your customer database is an asset most businesses never use. We turn it into repeat sales, service bookings and stock enquiries, month after month.
Email is the channel everyone underrates because everyone does it badly. Done properly, it's the highest-return marketing a motor business owns: no ad spend, an audience that already knows you, and complete control of the message.
We write, design and send it all: fresh stock alerts to past buyers, service offers to the workshop database, and trade campaigns for motor factors talking to garage customers. Segmentation does the heavy lifting, so a trade counter customer never gets a retail offer and a 2019 buyer hears from you right when change-up time approaches.
Every campaign is measured on replies, clicks and bookings, and the list is managed compliantly with opt-outs handled automatically.
- Stock and offer campaigns that put new arrivals in front of past customers first.
- Service department emails that keep the ramps as busy as the forecourt.
- B2B trade campaigns for motor factors and wholesalers talking to garages.
- Segmented sending so every customer gets what's relevant to them.
- Written, designed, sent and reported without your team lifting a finger.
Questions
Before you ask
Our email list is small. Is it worth it?
Probably, because motor trade lists are high-value even when small: every address is a car owner with a service history. We'll also grow the list properly as part of the service.
How often should we email customers?
Enough to stay front of mind, never enough to annoy. For most clients that's one to two well-made sends a month, plus triggered emails like reminders.
Can this work with our CRM or Keyloop?
Yes, that's the ideal setup. Connected to your CRM or DMS, emails trigger from real data: due dates, purchase anniversaries and stock matches.
Related reading: How Do Car Dealerships Get More Leads?
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