The short answer: Facebook shows your posts to a small fraction of your followers, and plain photo posts of stock get the least reach of all. The fix is video-first content, consistent posting and a small boosting budget aimed at your local area.
Why did my page reach collapse?
Organic reach has been falling for years across every platform. Facebook and Instagram now heavily favour video, especially vertical reels, because that's what keeps people on the app. A photo of a car with a price in the caption is exactly the format the algorithm buries.
What content actually gets shown?
Vertical video of real stock, faces from your team, handovers and walkarounds. Movement in the first second matters because most people watch with the sound off. Consistency matters even more: a page posting proper video several times a week compounds, while a page posting once a fortnight starts from zero every time.
Should I boost posts?
Yes, selectively. A modest boost on your best stock videos, targeted only to your county, is some of the cheapest attention in marketing. It's not a replacement for proper ad campaigns, but it stops good content dying quietly.
The bottom line
Your page isn't broken, the format is. We produce up to 25 videos a month per client and post them all for you, which is exactly the consistency the algorithm rewards. Book a free call and we'll take an honest look at your page.