The short answer: aim for something every day, treat three to four posts a week as the floor, and remember the algorithm's favourite word is consistency. A dealership that posts daily for six months will nearly always outgrow one that posts in bursts and goes quiet, even with worse content.
Why does frequency matter so much?
Two reasons. The platforms reward accounts that feed them steadily, showing consistent pages to more people. And buyers shop for months: someone three months from buying needs to see you regularly so that when the day comes, your forecourt feels familiar. A quiet page reads like a quiet business.
What should fill that schedule?
Stock first: every arrival deserves at least a quick reel the day it lands. Around that, sold handovers, the team, behind the scenes, reviews and the odd bit of craic. Roughly two-thirds stock and proof, one-third personality is a healthy mix. What kills pages is the opposite ratio: weeks of nothing, then five posts of link-dumps in an evening.
How do busy dealers actually keep it up?
They stop treating it as a spare-time job. The sustainable pattern is batching: focused shoot days that each capture up to 20 videos, scheduled from twice a week to once a month, depending on your stock turnover and needs, then a content calendar drip-feeding it all out daily. That's precisely the machine we run for dealers: shoot, edit everything, post daily, answer the comments. The dealer sells cars; the page never goes quiet.
The bottom line
Daily if you can, never less than three a week, and consistency over heroics. If keeping that up sounds like a second job, that's because it is one, and it happens to be ours. See our social media management or book a free call.