The short answer: hire in-house when you have enough constant work to keep a skilled marketer busy full time and the budget for the salary, tools and management that come with them. Choose an agency when you need several skills at once, video, ads, design, strategy, without paying several salaries. For most Irish businesses in the motor industry, that maths points one way.
What in-house gets you
Someone in the building, immersed in your business every day. That's genuinely valuable. The trade-off is that one person has one skill set. A brilliant content creator is rarely also a paid ads specialist, and neither of them is a designer.
What an agency gets you
A team. Videographer, editor, ads manager, designer and strategist on the same job, usually for less than one salary. A specialist agency adds industry knowledge on top: no months spent teaching them your trade, your seasons or your customers.
The hidden costs people forget
Recruiting, training, software licences, camera gear, sick days and notice periods all sit on the in-house side of the ledger. On the agency side, the number on the invoice is the whole number.
The bottom line
If you're in the motor industry in Ireland, we've made the decision easy to test: a full team for half the cost of a hire, no long lock-ins, and we already speak your language. Book a free call and compare us against the job ad you were about to write.