Paid ads management for the motor trade
Google Ads for car dealers, Facebook and Instagram ads for the whole trade. Campaigns built around your stock and your catchment, reported in cost per lead.
When someone nearby searches "used cars finance" or "clutch replacement", the business at the top of the results gets the call. Paid ads put you there, and you only pay when someone engages. That's the promise. The catch is that Google and Meta will happily spend your budget badly if nobody's watching.
We manage paid ads exclusively for the Irish motor industry, which means the keyword lists, audiences and negative keywords have been refined on real campaigns for businesses like yours. No months of expensive learning on your dime.
Across our dealer clients, campaigns average a €9 cost per lead with a 74% lead to sale conversion rate. We report in those terms: cost per lead, cost per booked job, cars moved. Never impressions.
- Stock-led campaigns built around the cars and services you're actually selling this month.
- Google Search, Meta and TikTok ads managed under one roof, budget shifted to whatever's producing.
- Tight local targeting so spend stays inside your real catchment area.
- Negative keyword protection that stops you paying for DIY and parts searches.
- Call-first setup because most motor trade enquiries happen by phone.
Questions
Before you ask
How much should I budget for ads?
It depends on your area, competition and goals. Most clients start modestly, prove the cost per lead, then scale spend once the numbers make sense. On a free call we'll suggest a realistic starting figure for your business.
Do you handle DoneDeal and Carzone too?
Our paid ads service covers Google, Meta and TikTok. We'll happily advise on how marketplace listings fit alongside them so the whole budget works together.
How quickly will I see leads?
Paid ads are the fastest channel we run. Well-built campaigns typically produce enquiries within the first couple of weeks.
Related reading: How to Run Google Ads for Car Dealerships in Ireland · How Do Car Dealerships Get More Leads?
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