Live stock catalogue ads
Your actual stock, advertising itself on Meta and TikTok. Every car becomes an ad automatically, sold cars drop out automatically, and the buyer who was eyeing up a Golf somewhere else gets shown yours.
Most dealer advertising is one ad trying to sell a whole forecourt. Catalogue ads flip that: we connect your live stock to Meta and TikTok, and every single car gets its own ad with its photo, spec and price. Fresh arrivals start advertising the day they land. The moment a car sells, it's taken out of the ads automatically, so you're never paying to promote a car that's already gone, and no buyer rings about a sold car.
Then the clever bit: dynamic retargeting. When someone's been shopping for a particular model, browsing cars on other sites and apps, the catalogue puts your matching stock in front of them as they scroll: the exact car when you have it, your closest similar stock when you don't. It's the warmest audience in car sales, reached at the exact moment they're deciding.
We build the feed from your website, DMS or stock list, keep it syncing, write the campaign structure around it and manage it month to month. Your stock does the talking; we just make sure the right people hear it.
- Every car, its own ad: photo, spec and price, generated from your live stock.
- Sold means gone: cars drop out of the ads automatically the moment they sell.
- Dynamic retargeting: shoppers see the exact car they wanted, or your nearest match.
- Feed built and maintained from your website, DMS or stock list.
- Runs on Meta and TikTok, managed alongside your other campaigns.
Questions
Before you ask
What are live stock catalogue ads?
Ads on Meta and TikTok built straight from your stock list. Every car on your forecourt becomes an ad automatically, with its photo, spec and price, and when a car sells it drops out of the ads by itself. No manually making an ad per car, and no advertising something that sold last Tuesday.
How does the retargeting work?
When someone has been looking at a particular model, the catalogue shows them that exact car from your stock, or your closest similar stock, as they scroll. Someone shopping for a VW Golf sees your Golf, not a generic dealership ad.
Does it work with our stock feed or DMS?
Yes. We build the catalogue from whatever holds your stock: your website, your DMS or your stock feed, and keep it syncing so the ads always match the forecourt.
Is this the same as marketplace advertising?
No. Marketplace listings sit on someone else's platform next to every competitor. Catalogue ads put your stock, branded as you, in front of buyers on Meta and TikTok, and every enquiry lands with you.
Where to go next: Paid ads management · What is remarketing? · Are the marketplaces worth it?
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