Straight talk on motor trade marketing
No fluff, no bullshit, no recycled advice written for coffee shops. Just what works for dealerships and the trade in Ireland.
Do car dealerships in Ireland need a marketing agency?
Not always. An honest look at when you do, when you don't, and what the right one should actually do for you.
Paid adsHow to run Google Ads for car dealerships in Ireland
Campaign types, local targeting and the mistakes that quietly burn dealer budgets every month.
BudgetHow much should a car dealership spend on marketing?
A practical way to set the number, where it should go, and the comparison to an in-house hire.
SocialDoes social media actually sell cars?
The fair question every dealer principal asks, answered honestly with what we see across dealerships weekly.
LeadsHow do car dealerships get more leads in Ireland?
The system that produces enquiries: stock-led content, local paid ads and fast follow-up.
SocialWhy is nobody seeing my dealership's Facebook posts?
Your page isn't broken, the format is. Why photo posts die and what the algorithm rewards.
GaragesWhat is NCT reminder marketing and does it work?
The fastest-paying marketing a garage can run, using the customer data already sitting in your system.
TikTokIs TikTok worth it for car dealers in Ireland?
Honest answer: yes, if you're making vertical video. What works, what flops and why patience pays.
PricingHow much does a marketing agency cost per month in Ireland?
How retainers work, what decides the price and the honest comparison with hiring.
HiringMarketing agency vs in-house marketing: which should you choose?
The real trade-offs, the hidden costs, and which side the maths lands on for most Irish businesses.
ReviewsHow to get more Google reviews for your business
Ask at the right moment, make it one tap, reply to everything. The system behind five-star profiles.
Parts tradeAuto parts marketing in Ireland: how motor factors sell more
Winning the trade counter and the online sale, from people with 7 years in the parts industry.
AgriHow do agri and tractor dealers sell more machinery?
Machinery video, the farming calendar and making show days pay twice.
CommercialsHow do truck and commercial dealers get more buyers?
A trade starving for proper marketing, and the follow-up discipline that wins the big deals.
Parts tradeHow to sell auto parts online in Ireland
Local search first, marketplaces deliberately, and why today always beats tomorrow.
In-houseCan a marketing agency work with your in-house marketer?
Yes, and it's often the strongest setup of all. How the split works and who takes the credit.
Out of homeDoes billboard advertising work for car dealerships?
Yes, when the site sits on your customers' routes. How Irish dealers make outdoor pay.
SocialHow to sell cars on Instagram
Treat it like a forecourt: reels of real stock, a browsable profile and DMs answered fast.
EventsAuto Trade EXPO 2026: find us at stand L-01
We're exhibiting at the RDS on 10-11 October, and providing the media coverage for the whole show.
MarketplacesAre DoneDeal, Carzone and CarsIreland worth it for dealers?
Yes as shop windows, no as a strategy. And whether the budget beats Meta and Google ads.
AftersalesHow to promote a car service department
Mine the database, make booking effortless and win the walk-in trade. What actually fills the ramps.
Paid adsWhat is remarketing and does it work for the motor trade?
The two meanings of remarketing, and why retargeting your own visitors is the cheapest ad money you'll spend.
EventsThe European Motor Show returns to the RDS in January 2027
A cracking first edition earns it a spot in every Irish motor fan's diary. Dates and details.
AftersalesWhat does the EV boom mean for garages and service departments?
EVs are Ireland's best-selling engine type and they don't come back for oil changes. What survives, and how.
GaragesCustomer retention ideas for garages that actually work
Most garages lose customers to silence, not competitors. The systems that keep them for decades.
SocialHow often should a car dealership post on social media?
Daily is the goal, three a week is the floor, and consistency beats bursts. How busy dealers keep it up.
GaragesDoes email marketing work for garages?
Probably the highest-return marketing a garage can run, because the database already exists.
VideoIs drone video worth it for car dealerships?
Yes, as seasoning rather than the whole meal. Where aerial footage earns its keep.